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Edward Stull
Edward Stull

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Published in

UX Collective

·Updated Dec 23, 2020

The UX of gift-giving

Why reciprocity is vital to any user experience. — Years before the American President Richard Nixon stretched out his arms to form his famous V-sign, he was wrapping them around a pair of Chinese giant pandas named Ling-Ling and Hsing-Hsing. The two bears likely did not realize they were a part of a much larger embrace between two distant…

UX

8 min read

The UX of gift-giving
The UX of gift-giving
UX

8 min read


Published in

UX Collective

·Updated Oct 24, 2020

False consensus and heavenly spheres

What a 500-year-old book teaches us about UX and empathy. — For nearly 500 years, astronomers have embraced the belief that the Earth travels around the Sun. Nicolaus Copernicus wrote about his heliocentric theory in his 1543 book, On the Revolutions of the Heavenly Spheres. Copernicus’ work revolutionized astronomy. However, at the time, many people did not agree with his theories…

UX

4 min read

False consensus and heavenly spheres
False consensus and heavenly spheres
UX

4 min read


Published in

UX Collective

·Feb 29, 2020

Good experience for all

The moral philosopher John Rawls spoke of empathy in his book A Theory of Justice. Although he never directly referred to empathy in his text, he orchestrated a prime example of empathetic thinking. He constructed a thought experiment by asking people to design their own society.

UX

5 min read

Good experience for all
Good experience for all
UX

5 min read


Published in

The Startup

·Mar 30, 2019

Selective Perception

Hiawatha Service 332 bypasses the steady state of arterial road traffic between Milwaukee and Chicago. In 89 minutes, the train’s riders depart Miltown’s intermodal gateway and eventually find themselves in the heart of Chicago’s Union Station. Long an early morning refuge for blurry-eyed salespeople and late-night party-goers, Hiawatha attracts a…

Product Design

5 min read

Selective Perception
Selective Perception
Product Design

5 min read


Nov 29, 2018

Favor the Familiar

When designing experiences, favor what users already know. — Michigan J. Frog was unlike any other frog. He sang. He danced. He was destined for stardom. In Warner Bros.’ 1955 cartoon, One Froggy Evening, a construction worker freed Michigan from a time capsule buried within a recently demolished building’s cornerstone. Upon reaching the…

UX

5 min read

Favor the Familiar
Favor the Familiar
UX

5 min read

Edward Stull

Edward Stull

520 Followers

User experience designer and researcher | author of UX Fundamentals for Non-UX Professionals http://goo.gl/o1KuYF

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