“Frog, Golden Eyes, Macro”​ by Josch13, Pixabay, used under CC0

Favor the Familiar

When designing experiences, favor what users already know.

NARRATED AUDIO VERSION OF THE ARTICLE
Looney Tunes | One Froggy Evening

The Curse

Our desire to innovate outpaces a user’s need to merely catch up.

Figure 8–1. The small fraction of early adopters leads to early majorities

Affordance

https://www.instagram.com/edwardstull/
Figure 8–2. Several interface guidelines, including Apple Human Interface Guidelines, Google Material Design, and Microsoft Windows Design

User experience designer and researcher | author of UX Fundamentals for Non-UX Professionals http://amzn.com/1484238109